Once cacao beans were “coin of the realm” throughout Mesoamerica. In 1544, the Kekchi Maya offered gifts of their most precious possessions to Prince Philip of Spain: quetzal feathers, copal, lacquered gourds, and jars of beaten chocolate. Today the Huichols don’t harvest money from trees, but profits from the sale of SHAMAN Chocolates help support their economic and cultural survival.
The Huichol, Maya and other indigenous peoples of Mexico believed the cacao seed was the bounty of the gods, a gift from paradise. Among the Maya, only nobles, priests and warriors were considered worthy of chocolate. But to the Huichols, who have used it in ceremonies and as offerings since time immemorial, this “Food of the Gods” is for everyone to enjoy.
The Huichol leave offerings of chocolate at places of power to show their love for Mother Earth. The Huichols know that gifts of chocolate help people develop and strengthen a mutual love with the earth and with each other. Offer SHAMAN Chocolates to those you love, knowing each bar is precious.